Plus, when you hit the top five products of the day, you're featured in the next day's Product Hunt digest email. We'll expand on this point in the conversion goal section right below. Ten thousand site visits could turn into 1,000-3,000 genuine leads for your business. While these numbers aren't exceptional, remember that conversion rates tend to be strong because Product Hunt's audience members are innovation fanatics. Products that hit the #1 spot can gain over 10,000 uniques. We’ve found that products that make it to the bottom of the front page can expect over 2,000 unique visitors on launch day. Instead, it's a high-quality PR event that can help you grow a base of early adopters and build traction. It’s not something you iterate on and try to make profitable and sustainable. This is the true value of Product Hunt in the customer acquisition landscape: validation and early traction. If they like yours, they'll become its first advocates. Not only are they willing to use your product while you iron out the kinks-they actually enjoy it.īetter yet, early adopters tend to share their opinions of new products with their networks. They’re essential for product validation, customer development, and momentum. That should make marketers' alarms go off.Įarly adopters get products off the ground. How to convert website visitors into customers.Product hunt josh 60m product huntpanzarinotechcrunch how to# When you launch products on Product Hunt, you're reaching an audience that's actively looking for new and exciting products to try. Let's explore the PH methodology we've uncovered. It's not the gamble that getting on TechCrunch or hitting the front page of Hacker News is. Makers or hunters post their products to Product Hunt.Members of the PH community upvote their favorites and leave comments.Products with a high quantity and quality of upvotes rise to the top and generate thousands of website visits.What we learned in our research is that there is a right way to do it. Think of PH as Reddit for product launches, but with a kinder community. PH has proven itself to be the most effective place to launch and discover startups. Many household names got their start on Product Hunt: Robinhood, Gimlet, and Houseparty-to name a few. We cross-checked their advice and got to the bottom of hitting Product Hunt's front page. You don't get redos.įor this playbook, we interviewed 14 of the most successful hunters and makers. He may be famous for not saying much, but the vehicle he drives manages to speak volumes about the man.You won't be allowed to post the same product again for six months-and that's only for total redesigns. Yes, the applejack green 1976 Mini 1000 MkII, with its black painted hood (or bonnet as we Brits call it), was undoubtedly the perfect choice for the character Rowan Atkinson portrays. After all, from its launch way back in 1959, the Mini was always looked upon as something of an oddball. Its inventor, Sir Alexander Issigonis, wasn’t exactly shy about pushing the boundaries of design. While traditional thinking lined up a car’s powerplant front-to-rear, he went and slapped them sideways into the vehicle to gain more interior room. Perhaps not the first time someone had thought outside the box (think hugely successful rear-engined Volkswagen Bug/Beetle), but Sir Alex perfected the idea of what is now an industry standard.īack in its day, the Mini had a lot going for it. It was quite roomy for its overall size, was frugal on fuel, easy to park, and available in a number of configurations, including the sporty Cooper and Cooper S models. It was the darling of the swinging ‘60s and the car to be seen in, and yet Mr. Who will ever forget the episode in which he placed his newly purchased armchair on the roof of his Mini and proceeded to drive home piloting the vehicle sitting in the chair? It surely has to be one of the funniest moments in television history! Bean has managed to overshadow this on any number of occasions with his harebrained antics. Over the years I’ve owned several Minis, including Cooper and Cooper S models, and as much as I’ve loved them all, I’ve never quite gone to the extremes of Mr. His Mini boasts padlocks for door locks and a hidden key system which included positioning a sequence of keys in and around the vehicle to finally gain access to the ignition key, but that wasn’t even enough for him. Oh no, his somewhat patented anti-theft system, on occasion, also involved the complete removal of the vehicle’s steering wheel.
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